The Basics Of How To Make Money Online Fast

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The Basics Of Search Engine Optimization

by Michael Fleischner

A common question I'm often asked from people who are new to Internet marketing is whether or not they should be concerned with search engine optimization. What often happens is that after a while, new website owners don't receive any traffic and they start to wonder why. The truth of the matter is that now they are focused on search engine optimization which determines where and how your website is ranked on search engines.

The best way for me to explain search engine optimization basics is to first provide an overview of how search engines work. Although optimization techniques should take all major search engines into consideration, the reality is that by optimizing your website or blog for Google is the best investment you can make.

SEO has an impact on search engine rankings. In essence your are controlling where your site ranks for a given search term or phrase. Some people feel that having this control is not fair or somehow manipulates search engines in a bad way. I disagree with this statement in that SEO allows you to accentuate the positive related to your website or blog. Yes, people try to game the system but they need to be identified and taken off the web. In such a high stakes game as Internet marketing, some are prone to stretch the boundaries and do things that are inappropriate.

Search engines work based on algorithms. When a user goes to MSN and types in a keyword phrase, that search engine returns a variety of results related to the keyword term. How does it do that? Hard to say since all search engines work differently. The key is that results are somehow related to your search term.

You may be asking exactly what exactly decides which sites get listed in search engine results. The reality is that every search engine is unique. The methodology they use to list sites associated with particular keyword phrases varies. One really great aspect of search engine optimization however is that it dispels some of the mystery around how search engines work and what you can do to improve rankings.

In a single article its difficult to explain all of the nuances of these techniques, but know that common SEO principles exist and can help you improve your ranking on major search engines. For example, having your keywords as part of your website URL, title, and web page has a positive impact on results for those seeking information related to your keyword.

If you are looking for help with search engine optimization, there's plenty out there. How can you tell which advice is good and which isn't? The key is to focus on results. Look at your competitors who are out ranking you and look at their websites? Also, find resources with a proven track record of increasing search engine ranking for even the most competitive keywords.

Whether you are new to the Internet or have being doing business online forever, search engine optimization is critical to your website's success. As a result, I recommend that you focus your energies on basic SEO principles. This is important because as you look to expand your business, you want to make sure that your are thinking about the impact to your website and how it ranks across all major search engines.

About the Author:

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Hi, it's Sam D. Mann here.

Sam D. Mann here with a Quick Tip Of The Day - Getting A Good Flow Of FREE Traffic To Your Website
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