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Principles Of Internet Marketing

by Peter Hill

If you have a great product to offer and a business idea, but experience problems with marketing it? Are you aware that nine online businesses out of ten fail in several months?

Would you like to know why, so that you could keep your business out of this problem? If you would, here are some principles of effective marketing you better know before you start launching your product.

Usually people are very concerned about the conversions. In other words generating more customers and subscribers out of visitors. Yes, conversions are very important, but if you concentrate only on these your company will soon end up with a failure.

However, since you do have to make sales there are a few things which you need to focus on to make your offer purchasable. The first one is asking yourself if the customer is being told up front what emotional benefit they are going to get from purchasing your product.

Person can buy something what doesn't have much practical use, but what gives them the emotional benefit. Emotions are great sales generator, so you have to make sure that your product offers something on an emotional level and that people are aware of what is it. If you want conversions to occur, forget about features and place an emphasis on peoples emotions.

The next important principle is measuring. This is usually neglected by marketers, bus as you are well aware of, you can not improve anything, if you dont measure it first. Even if your campaign is going exceptionally well, always measure the results and test new ideas. You always need to have the picture of how much every sale costs you and what is the value of each customer you have.

The third principle, and also the most misunderstood and neglected is consumption. This means that your customers are not just buying your products but that they are also using them. The best way to do this is with education. Teach your customers why it is important to use the product but also teach them how to get the most out of it. Consumption will ensure you that the customers will get the full value and that they will not end up returning the product. It will also ensure that when you market something else to them that they will want to buy from you again.

Review your marketing plan and put these principles into practice. Be consistent in implementing them in your business and you will be on your way to success.

About the Author:

Should you require instant expert internet marketing advice, be sure to visit this great Search Engine Optimization Company. They provide an affordable SEO and PPC Management service and are available to chat with you instantly 24x7-365.

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Michael [ WACKO] Jackson's Monthly Expenses.......

by James Ziebarth

According to Fox News.com the late Mr.Michael Jackson's monthly expenses, while residing at the famous Neverland Ranch, cost almost $2.5 million a month. Who would have thought that an Amusement Park and a kiddy Zoo would be so "cost effective."

Michael Jackson was deeply in debt. According to the excerpt from FoxNews.com...."Michael Jackson left behind $400 million worth of debt". Michael Jackson had produced "Thriller", the best-selling album of all time. He had multiple number 1 singles. How on earth did Michael Jackson manage to rack up so many unpaid bills.

Michael Jackson had not put out any significant new material since 1997. He had racked up tens of millions of dollars in legal fees. These fees came from his child molestation trial. Michael Jackson was also notorious for his spending. FoxNews.com reported he had 75 card registered under his name.

Documents filed in Los Angeles Superior Court provide a glimpse into Michael Jackson's lifestyle. Jackson spent $95,700 on gardening for Neverland Ranch. $51,900 for security costs. It cost $66,200 to upkeep Michael Jackson's famous zoo/amusement park. His housekeeping and PR expenses stood at around $60,200. Total monthly household expenses equaled $358,600.

Michael's personal expenses were just as astonishing. Property/personal insurance cost him $120,000. Gifts alone cost him $42,600. Medical needs also took a large chunk of money ($25,600). He did skimp when it came to entertainment, spending only $100 a month. Michael Jackson reportedly spent $475,200 on MJJ Productions and Optimum Productions. Curious, since he had not released a major piece of work since 1997. Monetary figures were used from FoxNews.com.

Michael Jackson's monthly expenses were staggering. It cost $2,339,300 to live the life he had built. Even for a Double Diamond superstar, that is a crippling amount of money.

Now I don't have a degree in Accounting (yet), but I can do the math. That's almost $30 million a year that was being spent on the Neverland Ranch alone. This is not including all the plastic surgery, pain pills, underage birthday parties, and court cost to fight "molestation" charges. And people are actually wondering why MJ was almost broke? Do the math people. When your bills are more then your gross income, you go into debt. Now I'm no Suze Orman but i think I'm on the right track.

So, R.I.P. MJ, and stay away from the "Little Angels.

About the Author:

Enjoy finding out more about Michael Jackson's Expenses? Subscribe to Jim's Celebrity News and find other Celebrity facts. Get a totally unique version of this article from our article submission service

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The Basic Principles of SEO

by Laura Perino

Are you wondering what you can do to get people to actually FIND your site in the search results? If so, and you have looked into SEO then surely you have become at least a little overwhelmed by all the possibilities.

How can you make sure our site is noticed without going through long self education process on SEO? Well, read this article and discover some main SEO principles you should know to make it work for you.

First thing you need to do is focus. Is your business specific and are you aware who are your target customers? No? Then you will face some difficulties in making your website stand out from the competition.

Get specific on what you are going to offer your clients, even if it takes time, it is worth it, as your visitors will be more targeted.

Second, use your keywords in places where the search engines will really notice them. For instance: in the headings and the links and in the alt tags on your images. It is not enough to just have them in the content if you really want to get noticed. Instead, put them in places where they will really get peoples attention and demonstrate that your site is relevant.

Then you have to determine what your call to action is, what makes visitors browse through your website pages. Keep in mind, Google tracks your click through rate, and decides if your site is relevant or not based on that information. Install Google analytics and track these numbers yourself as well.

Finally, try to obtain back links from other popular websites in your industry. Do not forget that quality is much more valuable than quantity. You can build back links by posting on other peoples blogs, which are relevant to your business and submitting articles online.

So you can get started optimizing your website. Take one step at a time until you have a solid format for building your sites SEO. Keep in mind, SEO is a quite long process and it requires time until you see the results of your work. But if you stay patient you will be rewarded with a great search engine ranking and a growing customer flow.

About the Author:

If you would like to entrust your website SEO to professionals, be sure to visit this great Search Engine Optimization Company, they have very reasonable SEO Pricing and are available via live chat 24x7-365. They never close.

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Facts Pertaining To Job Search

by Alex Wu

A person, upon completing his education or training is expected to start with a job search to contribute as a worker and an employee and fulfill their share of responsibility as a citizen and a social being.

A job is the first step in the cyclic evolution of a human being these days. It is a jungle out there and there is stiff competition for every single opportunity. The better your skills, talent and education qualifications are, the better job you find yourselves in. Unemployed people who are that way not because of a lack of opportunity but due to complacency and a lack of will are always looked down upon.

Unemployment not by choice but by the lack of opportunities on the other hand is sympathized with generally. The procurement of a job is central to ensuring your continued growth in the society and the steady progress of your life cycle. It is the often the harbinger of other life events such as marriage and family life.

The job market has a dearth of opportunities in the present situation owing to economic slowdown and cut backs on everything. The recession and its ill effects enjoin upon every employee to be cautious and watchful and those that are still employed consider themselves lucky in the light of mass retrenchments and downsizing that corporate have indulged in indiscriminately in the aftermath of the economic whitewash, hoping to tide over this crisis by making sacrificial lambs out of the careers of quite a few chosen employees.

For fresher's who are out of college and looking to procure a job, the scene is rather bleak and it is advisable to get your hands on any opportunity that presents itself rather than waiting around, hoping to land the ideal job. One can seek out and find many job opportunities online by scouring job websites which allow you to list your resumes for the benefit of prospective employers. Browsing the careers section of your daily newspaper and writing to recruiter and consultants who operate in your chosen field of employment is also advisable if you are on the lookout for a job.

If your qualifications and skills are so specific as to warrant you a career in which the opportunities are obscure and minimal it is imperative that you take the initiative and short list prospective employers and directly approach them in the absence of intermediary consultants and recruiters. Some jobs would not be found listed on websites or advertised in newspapers. These have to be actively found using whatever resource that is available to you like knowing someone who is already working in the field that you wish to enter or having contacts in the right places who would be able to guide you.

They say that you need to bullshit your way through an interview in order to get selected. Once you get shortlisted by all those employers whom you had sent your resume to you need to start planning on how to impress them with your skills, training and educational qualifications and any experience that you might have. Having an excellent resume that boasts of your qualifications and experience is very important. Those with adequate experience might get away with having poor educational qualifications as long as they can convince the interviewers that they are capable of doing the job as good as or even better than those with higher and more meritorious qualifications.

The initial process of selection would be a telephonic screening which would be followed by an interview with the short listed candidate. It is important to have excellent communication skills which you could use to your advantage during interviews and group discussions to surge ahead of the competition.

There might be competing candidates who are more talented and have more impressive educational qualifications to boast of, but if you are an able and eloquent speaker who can spin a yarn and convince the interview panel of your suitability then the job could very well be yours. It is also important to prepare well in advance and to picture every possible question and scenario that you might encounter within the interview room.

About the Author:

Alex Wu operates a free classified ads website that lets people post free ads, build groups, and connect. He hopes to create an active environment for businesses place their job search.

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Receiving a Mini Gastric Bypass Surgery in Mexico

by Sara Guppy

Do you have a chronic problem of obesity or have simply had many unsuccessful attempts at weight loss? Have all the books, e-books and friendly advice failed to have any significant effects on your weight loss plans? The Mini Gastric Bypass (MGB)surgery is a novel solution. It is short and simple, yet highly effective.

Put into simple terms, the Mini Gastric Bypass is an inexpensive laparoscopic gastric bypass weight loss surgery that usually lasts a couple of hours or less, and requires hospitalization of less than 24 hours. The Mini Gastric Bypass Surgery has excellent long term benefits of sustainable weight loss and can be easily reversed or revised.

The mini gastric bypass surgery is a safe and effective alternative to other bariatric surgical procedures. Research indicates that this procedure has been successful even in cases where patients that previously underwent laparoscopic adjustable gastric banding (LAGB) failed to sustain their weight loss.

The mini gastric bypass operation was developed in an attempt to overcome limitations of other forms of weight loss surgery. Reports have documented excellent results with primary MGB, as also low rates of pre and post operative complications.

Often the Mini Gastric Bypass can be expected to have a high likelihood of curing or improving associated illnesses like diabetes, hypertension, urinary incontinence, sleep apnea etc. After you arrive in Mexico and have adequately rested and relaxed, a pre-surgery appointment is booked with the doctor.

The doctor will then explain the gastric bypass surgery procedure to you and will answer all queries that you may have. All procedures are conducted by surgeons who are board certified in bariatric surgery and have several years of experience.

All procedures are conducted by surgeons who are board certified in bariatric surgery and have several years of experience. You can rest assured that not only the surgeon, but also all other medical professionals have the same level of skills and training as one would expect in any hospital in the West. Moreover, there is a lot of emphasis on post operative after care and guidance to sustain lower weight levels and avoid complications post the weight loss surgery.

So if you have been pondering for some time on the route to take, you may want to consider asking for some no-obligation professional advice. Or if you simply want to get some quotes and advice that would help you cross over that last hurdle of doubt, our team of professional consultants are just a phone call/ email away!

About the Author:

Sara Guppy is the expert copywriter on receiving mini gastric bypass surgery and more accurately mini gastric bypass surgery mexico More information about mini gastric bypass surgery, click the above link.

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Why Trade The News? (Part II)

by Ahmad Hassam

There are a lot of news events in the forex world. These news releases often disrupt the short term forex markets. Quarterly reports carry more weight than the monthly and weekly news. There are many strategies for news trading.

Sometimes the results of fundamental economic announcements are surprising. The news may shock the markets for a while. For example, the release of the NFP figures has been moving the EUR/USD pair on average 100 pips for the last two years. About half of these pips occur just within two minutes of the release of the NFP figures on 8:30 AM EST Friday.

Consider this worst case scenario. You are a news trader and immediately sell the EUR/USD currency pair within 2-5 seconds after the release of the NFP figures on Friday. However, the EUR/USD has already dropped 30 pips because of the pre news guessers who are anticipating a bad news and want to close their open positions.

Your forex broker gets thousands of EUR/USD sell orders just like yours almost at the same moment and it will take your broker a few seconds to execute all these orders. While you wait for your order to be executed, the EUR/USD price falls another 15 pips.

As no traders are placing the buy orders, the volatility is so extreme to the downside; the broker widens the pips from 3 to 12. The moment your order hits the market, you are already -12 pips. You are also 45 pips away from where you thought the market would be.

Suddenly the EUR/USD pair starts to pull back. But you have already pulled your trigger and now you are at a loss of 55 pips. You exit your trade to cut your losses. You are angry. You want to blame the broker. But you cant blame the broker.

You had to sign an agreement when you opened your trading account. You should have read the agreement you made with the forex broker when opening the account. There will surely be a clause in it that says that the broker does not guarantee order execution at times of high volatility.

Do news traders always end up like this? Not always. But most news traders like you and me can and do end up behaving this way quite often. This usually depends on the importance or surprise results of the economic announcement on the currency markets.

So you need to develop a survival strategy that calls for the preservation of your capital at all cost while at the same time giving you maximum pips if you really want to trade the news. Do all that not to lose money.

The priority is not to make as much money as possible; it is to reduce your risk by patiently waiting for conservative repeatable setups. News trading puts a traders patience to test. Your objective should be to use the undue volatility to identify the important levels of support and resistance.

About the Author:

Mr. Ahmad Hassam has done Masters from Harvard University. He is interested in trading stocks and forex. Trade Forex News. Learn Forex Trading.

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Test 'Article' for "Unique Article Wizard"

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Congratulations on joining our community! The "Unique Article Wizard" is the best and easiest way to receive unique content for your site. Here is some important 'test' information:

The fact that you can read this shows that the article submission process is working. You'll now start to receive UNIQUE articles that match your selected categories, up to the "daily maximum limit" you set.

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The Wizard's guide to "Powerful Article Marketing"!

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Hot And Unique Resources, Ideas, and Tips to Improve Your Internet Marketing Results

Let me take a shot in the dark - you're thinking something like: "Great, here's another jack-ass-make-money-online marketer who's going to try to sell me something." And you'd be right. I am going to try to sell you something. But before I do that, I'm going to show you a little online secret you may not have seen before. I feel confident you've not seen anything like this because... What do you want to harvest... This year? Next year? When you retire? Just what the heck is INSTANT GRATIFICATION? People want instant! They don’t like hard work. And the say "Hard work is over-rated". Don't judge each day by the harvest you reap, but by the seeds you plant - Robert Louis Stevenson So, how many seeds have you sown today? How many seeds will you sow tomorrow? and the day after? Is your garden well diversified? Think about it then take action. You have enough stuff on your hard drive to plant a million seeds. Just take time out to prepare the soil, make sure it is well fertilised then plant them one seed at a time. Your daily task is to water and nurture them. You can do it if you know what you want to harvest and when you want to reap that harvest. So, stop reading this and go do your thing - I'll still be here when you return. Go now... What? You're still here? You can't make up your mind what you want to do? There's an easy answer for you at Maverick Money Makers Good luck. samDman Hot And Unique Resources, Ideas, and Tips to Improve Your Internet Marketing Results